![]() ![]() With customizing fields, Airtable provides in-depth (yet simple) capabilities in keeping data highly organized and intuitive. Take a look at the sample table below and the various fields it comprises. These audience personas are based on your internal research and the type of individuals we’re targeting. Audience PersonasĪs an example, let’s start with one of our favorite inputs for personas. In addition to standard keyword metrics, like monthly search volume, keyword difficulty, and cost per click, the tool offers a higher caliber of customizability and flexibility in your data. You’ll probably hear us rave about Airtable’s cross-data capabilities more than once because that’s the underlying aspect of this tool that makes it so powerful. Leverage Data Inputs Beyond Standard Keyword Metrics Let’s have an in-depth look at some of its features. This is just a cursory punchlist of the many benefits that Airtable offers. We also find it more accessible and easy to share with outside vendors, freelancers, and agencies compared to Google Suite, which can sometimes be blocked by IT teams. ![]() What's also nice about Airtable is that it’s cloud-based (as any good matrix should be!) which seamlessly enables concurrent users and editing.
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